Customer Success Management Is a Key to Customer Retention

Customer Success Management¬†(“CSM”) Systems are a relatively new software category that is finding particular traction with SAAS and other subscription based revenue model customers. What these systems do, is manage the post sale implementation and ongoing customer usage of the system or services with the idea of identifying issues and risks of customer retention (non-renewals)…

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Competitive Advantage Through CRM

Well, isn’t that the point after all?¬† Don’t we want to install and implement systems to give us an advantage in the marketplace over our competition? But at the same time, if everyone is implementing CRM systems, how can that give our company a competitive advantage? The reason there is still the potential to use…

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Marketing to CRM Integration: True Marketing ROI

We have asked many clients the question: “Is your online marketing getting you clients?” and we usually get the answer, “yes”. The question we only sometimes get a “yes” answer to is: “Is your online marketing providing a positive ROI” This is an interesting question because in these days of PPC price inflation and with…

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