Customer Success Management Is a Key to Customer Retention

Customer Success Management¬†(“CSM”) Systems are a relatively new software category that is finding particular traction with SAAS and other subscription based revenue model customers. What these systems do, is manage the post sale implementation and ongoing customer usage of the system or services with the idea of identifying issues and risks of customer retention (non-renewals)…

CRMs in a Business Development Environment

For better or worse, CRMs are all build on the model that a prospective customer comes in as a Lead and is then nurtured to generate and gauge their interest, their desire, their budget, their authority for being a decision maker and timeline to determine whether they should get converted into an Opportunity (called a…